Nissan’s New Retail Design Debuts At Nalley Nissan Of Atlanta
DULUTH, Ga., Sept. 29, 2016 /PRNewswire/ — Nissan’s newest Retail Environment Design Initiative (NREDI 2.0) was introduced today at the grand opening celebration of Nalley Nissan of Atlanta, an Asbury Automotive Group, Inc. (NYSE: ABG) dealership. The NREDI 2.0-outfitted dealership is visually and technically updated in all areas, from sales, to service to finance, to meet consumer expectations for retail facilities.
“We rethought the Nissan dealership environment to complement the design, technology and drive experience that make our vehicles stand out,” said Jose Muñoz, executive vice president of Nissan Motor Co., Ltd and chairman, Nissan North America. “Asbury Automotive Group’s investment in the new Nalley Nissan of Atlanta will help Nissan build on its success in this market, which is consistently among our top-10 markets for U.S. sales.”
The top selling Nissan models in the Atlanta market include the Altima, Sentra and the recently unveiled 2017 Rogue. The new Rogue is the latest addition to Nissan’s “Year of the Truck,” joining Armada, Pathfinder and the TITAN family of pickups.
“The dealership is on pace to more than double vehicle sales in its first month of operation,” said Craig Monaghan, president and CEO of Asbury Automotive. “Nalley Nissan of Atlanta is a significant investment for Asbury due to its scope, importance and uniqueness. This new facility offers both new- and used-car inventory, an exceptional service department and a sleek, modern, comfortable design that will enhance the time that our customers spend in the store.”
Nissan’s NREDI 2.0 features visual transparency and openness, exclusive delivery areas, a large, glassed-view to the service area, a customer lounge set up as part of the showroom with the addition of a quiet lounge, and an increased use of digital elements including service and sales screens, configurator touch screen tablets and digital wheel stands.
“We are excited to expand and strengthen our presence in the Atlanta community,” said George Karolis, SVP, Corporate Development and Real Estate, Asbury Automotive Group. “The openness, customer-comfort and transparency designed into this store offers our customers a first-class experience whether they are purchasing or servicing a vehicle.”
Nalley Nissan of Atlanta is the largest Nissan store in the Atlanta area located in one of the highest-traffic corridors in the Atlanta metro area with approximately 250,000 cars driving by daily.
It features a five-story car-display tower in a high-visibility area off Interstate 285, near I-85. The Nissan dealership is nearly 72,000-square-feet, providing over 800 parking spaces and 10 electric vehicle charging stations.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Asbury Automotive Group, Inc.
Asbury Automotive Group, Inc. (“Asbury”), a Fortune 500 company headquartered in Duluth, Georgia, a suburb of Atlanta, is one of the largest automotive retailers in the U.S. Built through a combination of organic growth and a series of strategic acquisitions, Asbury operates 82 dealership locations, encompassing 99 new vehicle franchises for the sale and servicing of 28 domestic and foreign brands as of September 29, 2016. In addition, we own and operate three stand-alone used vehicle stores under the “Q auto” brand name in Florida. We also operate 25 collision repair centers in our local markets. Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts and service contracts.
SOURCE Asbury Automotive Group, Inc.